Like an animal in heat, I put up signs marking out my territory. A provocative comment by Werner Jeker, the poster designer based in Lausanne, Switzerland. Why is he still in posters with the drastic transformation of visual communication media today? Why are they the preferred medium of designers? Why do they have such an important position in international competitions? Simple, monochromatic photographs and orthodox type. But he responds with something magical that goes beyond that. An overview, starting with posters and including clocks and perfume, of his dynamic, creative work that goes beyond graphics was shown.