In these times when we are flooded with information, Woody Pirtle raises the issue of a designer's responsibility. His philosophy in designing is "the maximum in messages and the minimum in measures." There were many questions about this in the gallery talk on the first day. "Just as when you make wine or whisky, you concentrato the aspects you want to communicate until you have distilled them to their essense." This specific, thorough answer makes us feel what a good person he is. A crystallization of Partle's philosophy was shown with identity designs that convey original corporate messages, simple logo types and posters.