The exhibition is the first overview of the work of Dutch graphic designer Wim Crouwel in Japan. Crouwel(Born in 1928)began his career in 1952 as an exhibithion designer but is most noted as the graphic designer of the Stedelijk Museum Amsterdam(1963-1984). His reputation also rests on his experimental computer alphabet, stamps and calendars. In 1963 he was a co-founder of Total Design, a large multidisciplinary design agency. It introduced Swiss modernism and corporate identity in Holland. Crouwel has also been active as a teacher, writer and lecturer.
As a graphic designer Crouwel propagated rational and systematic design using grids. In his opinion a designer should have an objective attitude working on information design. His views helped shape a new paradigm and have contributed to a lively design climate. Crouwels oeuvre testifies to over half a century of work in a highly consistent manner, uniting theory and method with an unprecedented lebel of poetry and aesthetics.